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IndexTools in the News
The importance of Web Analytics
February 27, 2008 - Webmaster Radio interview with Dennis R. Mortensen at Search Marketing Expo, Santa Clara

Interview with Dennis R. Mortensen, COO of IndexTools on www.resoner.nu
November 29, 2007 - "I think that Web Analytics and any accompanying online marketing optimization tools have become business critical - to a degree where there is little room for a mid-range analytics offer, from a technology point of view."

Web Analytics: Top Client Pains
August 5, 2007 - A study about the most common client pains in Web Analytics and how to best solve them.

Travel planner dohop.com adopts IndexTools to monitor site traffic
August 1, 2007 - Dohop.com, an award-winning travel website that allows users to search and compare cheap flights, has become the latest client of Nordic eMarketing to take up IndexTools for its web analytics solution.

Reporting on the number of RSS Subscribers
July 5, 2007 - Tracking the RSS subscribers in a standard web analytics tool - Dennis R. Mortensen's Web Analytics & Affiliate Marketing blog

What makes IndexTools unique?
May 29, 2007- Lars Johansson's interview with Dennis Mortensen, COO of IndexTools "I strongly believe that we have a unique position in the market with our ability to provide an easy to use, highly scalable, enterprise analytics platform for a fraction of the cost of my 4 US competitors."

"Web Analytics for enterprises is more about Business Intelligence than about reporting"
March 9, 2007- Eric Enge's interview with Dennis Mortensen, COO of IndexTools about web analytics, the role of the web analysts, interpretation of click frauds, and challenges on web analytics industry in 2007. Listen to the podcast.


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Press Releases

IndexTools' Frankfurt Office Moves from Strength to Strength
NEW YORK, NY March 7, 2008 - IndexTools' torrent of success in the German market continued this month with the addition of two enterprise level clients: TopTarif, a leading online pricing guide, and Hitflip/Hitmeister, an online marketplace for media goods.
IndexTools Announces Latest Foray Into US Market At SMX West
NEW YORK, NY February 28, 2008 - IndexTools announced its new partnership with ZeroDash1, an online marketing agency that specializes in working with data to help clients with their online media metrics and reporting. This marked IndexTools' new Key Alliance Partnership in the Americas.

Olympus chooses IndexTools to maximize German web presence
NEW YORK, NY February 14, 2008 - An expanding, evolving product offering that ranges from leading digital cameras and lenses, to software and advanced medical diagnostic instruments, has challenged Olympus to provide a cutting edge web presence. To achieve this, Olympus has chosen IndexTools as its online marketing optimization platform.

IndexTools Announces NovaRising As Its Key Alliance Partner In UK
NEW YORK, NY December 12, 2007 - IndexTools (Inc.), leading provider of cutting edge online marketing analytics platform, announced today a Key Alliance Partnership with NovaRising, the UK-based full-service digital marketing agency.

IndexTools Answers German Demand For Web Analytics With New Office In Frankfurt
NEW YORK, NY December 4, 2007 - Germany has become continental Europe's largest market for online business. This reality is well known to IndexTools, which with its online marketing analytics platform can post an increasing market share there. This week, the company announced the opening of Indextools GmbH in Frankfurt.

IndexTools and QueroMedia team up to increase companies' web-based revenue
NEW YORK, NY December 4, 2007 - IndexTools continues its drive to bring the power of its online marketing analytics platform to web-involved businesses across Europe. Its latest move brings aboard QueroMedia - a Belgium-based agency with presence in the Netherlands and Spain.

Web Analytics Leaders Team Up: IndexTools Certifies Experts at OX2, Its Latest Strategic Partner
NEW YORK, NY November 19, 2007 - OX2, the Brussels-based interactive web agency reinforced its established position as an industry leader by building closer ties to online marketing analytics platform provider IndexTools.

IndexTools Announces CountQuest As Its First Strategic Alliance Partner In Sweden
NEW YORK, NY October 30, 2007 - CountQuest Interactive AB of Sweden signed on as a Strategic Alliance Partner of IndexTools

IndexTools launches Web Analytics Certification Program
NEW YORK, NY October 15, 2007 - IndexTools (Inc.) is pleased to announce the launch of the IndexTools Certification Program.

IndexTools Announces Booming GmbH As Its First Strategic Alliance Partner In Germany
NEW YORK, NY September 25, 2007 - IndexTools (Inc.), leading provider of a cutting-edge online marketing analytics platform, announced today at OMD in Duesseldorf a Strategic Alliance Partnership with German online marketing agency, Booming GmbH.

Large German Publisher Living Large on the Web, Thanks to IndexTools
NEW YORK, NY September 20, 2007 - When a 260-year-old German publishing house went shopping for a partner to help sort out its rising web analytics needs, it didn't take the matter lightly. Schluetersche Verlagsgesellschaft (SVG) first began using web analytics a decade ago to track visitors to its websites. But when the venerable publisher of phone books and trade magazines ventured deeper into the waters of the Internet with a host of websites ranging from online yellow pages to entertainment portals, it found itself with more complex web analytics requirements.

IndexTools launches its Bid Management product
NEW YORK, NY August 22, 2007 - IndexTools (Inc.) unveiled this week its new product, IndexTools Bid Management 2, providing a powerful tool for online marketers together with its already popular web analytics solution. The new product empowers clients to optimize their search engine campaigns by unburdening them from manual bidding for keywords and enabling them to build campaign strategies in order to meet their online performance goals.

Carrentals.co.uk chooses IndexTools Web Analytics
NEW YORK, NY July 17, 2007 - Carrentals.co.uk is moving from strength to strength. The four-year-old online rental car broker and comparator enjoyed a rental volume of 50,000 vehicles and revenue of GBP 8m in 2006 and aims to hit 120,000 rentals and revenue exceeding GBP 20m in 2007. This targeted burst of growth owes largely to a new business model, with a dose of help coming from IndexTools, a leading provider of web analytics.

Stone Temple Consulting highlights 10 Cool Things you can do with IndexTools
NEW YORK, NY June 27, 2007 - IndexTools (Inc.), leading provider of on-demand web analytics, has been featured in a Stone Temple Consulting article entitled '10 Cool Things you can do with IndexTools.'

JYSK chooses IndexTools Web Analytics
NEW YORK, NY June 12, 2007 - Home furnishings are not the sorts of thing that most people typically buy online. Why then would Denmark-based JYSK, with some 1250 stores across Europe, the Middle East and Canada and yearly revenue of EUR 1.6bn need web analytics from IndexTools? Their customers cannot, after all, sit in a patio chair or test out a new mattress over the Internet. But they are likely to check out the JYSK website before making a store visit, and this is where IndexTools Web Analytics is proving its value.


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