IndexTools launches its Bid Management product
NEW YORK, NY August 22, 2007 - IndexTools (Inc.) unveiled this week its new product, IndexTools Bid Management 2,
providing a powerful tool for online marketers together with its already popular web analytics solution. The new product empowers
clients to optimize their search engine campaigns by unburdening them from manual bidding for keywords and enabling them to build
campaign strategies in order to meet their online performance goals.
"Search engine marketing has gone from nicety to necessity," said Dennis R. Mortensen, COO of IndexTools, "Whether your goal
is to increase your brand awareness or attract more sales to your web property, IndexTools Bid Management 2 gives you a solution
that allows you to manage and optimize the most complex paid search campaigns."
By using Bid Management, companies can improve returns on marketing spend, added Dennis R. Mortensen. It does this by providing
a tool to retrieve, modify, and automate paid search campaigns across multiple search engines. Moreover, Bid Management frees
marketers from time-consuming and error-prone administrative tasks to concentrate on higher valued-added interpretation and analysis,
helping companies reach their sales and marketing objectives.
As a strategic search marketing tool, Bid Management supports marketers with intelligent rule-based strategies, which adjust
keyword bidding according to preset acquisition targets. Moreover, bidding strategies ensure that marketers get the best
results from their pay-per-click campaigns without exceeding the marketing budget.
As a reporting tool, Bid Management provides in-depth reports, which allow campaign managers to track and measure the effectiveness
of their search engine campaigns. They can also evaluate keyword performance and campaign returns across behavioral, demographical,
or geographical segments. Furthermore, a drag-and-drop custom reporting wizard makes it easy to reshape built-in reports or visualize
the key performance indicators of the paid search campaigns.
IndexTools Bid Management 2 supports the most popular search engines - Google, Yahoo, Microsoft AdCenter, and MIVA.
"Since Bid Management is tightly integrated with Index Tools Web Analytics, our users can manage, evaluate and optimize
all of their online activities on a single application." said Dennis R. Mortensen.
About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle.
With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.
IndexTools' services have boosted the online performance of more than 3000 clients worldwide, including Vodafone, PriceRunner, and Jamba.
IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe.
IndexTools was founded in 2000, operates from New York City, US and has an extensive Technology Development Center in Budapest, Hungary EU.
IndexTools' competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.
For further details, please contact Andrea Simon at publicrelations@indextools.com
