Carrentals.co.uk chooses IndexTools Web Analytics
NEW YORK, NY July 17, 2007 - Carrentals.co.uk is moving from strength to strength. The four-year-old online rental car broker
and comparator enjoyed a rental volume of 50,000 vehicles and revenue of GBP 8m in 2006 and aims to hit 120,000 rentals and revenue
exceeding GBP 20m in 2007. This targeted burst of growth owes largely to a new business model, with a dose of help coming from IndexTools,
a leading provider of web analytics.
Earlier this year Carrentals.co.uk switched to become a price comparison site, comparing prices from over 40 car rental companies,
including Holiday Autos, Alamo, Thrifty and its own Carrentals.co.uk prices. Unlike other meta search engine comparison sites, which
use pay per click (PPC) revenue models, Carrentals.co.uk uses a commission per acquisition (CPA) model, which it says provides a
fairer service to car hire providers and better prices for customers.
The new comparator site enables visitors to compare the best car rental deals in seconds, with easy filtering of prices by car
type or provider. Web analytics from IndexTools, meanwhile, empowers Carrentals.co.uk to maximize its price comparison functionality.
"We turned to IndexTools because we were aware of our need for web analytics," said Gareth Robinson, Director of Carrentals.co.uk.
"But we needed a provider that would guide us along the learning curve and support us in installing and customizing the web analytics
tool based on the specific requirements of a price comparison business. This would enable us to use it well: to promptly generate
the value-adding data we require in a way we can use immediately."
Gareth has not been disappointed. Not only has IndexTools added value to online price comparison approach, he said further, but
they have also helped his firm track the effectiveness of their online marketing campaigns aimed at drawing potential customers to
their website.
"We get precise, useful data from the reports their system generates," he said. "Thanks to IndexTools, we learn very quickly how
web users respond to our campaigns, so we can then make timely corrections, if necessary. This level of customer understanding is
increasingly important in the current market, and we see it as playing a key part in our on-going development."
About Carrentals.co.uk
Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006, when
it also booked its 100,000th customer. In 2007 the company re-launched its site to create the first major online price comparator in
the travel industry.
Using the latest technology the new Carrentals.co.uk site now searches over 40 different car hire websites,
providing an impartial comparison of the best prices available. Websites searched include Alamo, Thrifty, Sixt, Holiday Autos,
Opodo, EBookers, Carrentals.co.uk and EasyCar, with the Carrentals.co.uk site quickly comparing prices and allowing customers to refine
their search by car type or provider.
The Carrentals.co.uk site also features over 6,000 links to useful tourist information sites, plus over 2,700 pages of travel information
in a mini-guide format. To book or for further information visit www.carrentals.co.uk .
About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies' online marketing activity in each phase of the customer lifecycle.
With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.
IndexTools' services have boosted the online performance of more than 3000 clients worldwide, including Vodafone, PriceRunner, and Jamba.
IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe.
IndexTools was founded in 2000, operates from New York City, US and has an extensive Technology Development Center in Budapest, Hungary EU.
IndexTools' competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.
For further details, please contact Andrea Simon at publicrelations@indextools.com
