Key benefits of the API Platform are:
- Report Retrieval; Use IndexTools as an additional data source by integrating key metrics & reports, available from our web analytics data warehouse, into your other business applications.
- Transaction Reconciliation; Reconcile web analytics data with your backend records by changing purchase amounts and adding or canceling orders. This is especially useful when used in conjunction with telephone orders & credit card fraud.
- Visitor Profile Capture; Link online visitor profiles and navigation patterns to customer records in your CRM system.

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