| Executive
Dashboards |
Provide quickly comprehensible snapshot of key
performance metrics, enabling you to set goals,
track progress and identify danger points.
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Benefit
Acquire control of key business data,
allowing you to easily create and customize your
dashboard pages according to need. |
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| Path
Explorer |
Feature
Determine your most profitable web links and navigation paths, and identify usability bottlenecks
that result in site-abandonment. Optimize your layout and the placement of your call-to-action
to increase traffic flow.
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Benefit
Analyze the relative popularity of your links and obtain real-time click performance data
superimposed on your web pages. Track complex dynamic websites applications, which includes
DHTML, flash, redirects, image maps, forms, etc. and have results displayed in an easy-to-use
user interface. |
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Custom reporting |
| Add or subtract metrics within a given report using the Custom Report Wizard. If you like the result, you can bookmark that report for future use. |
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Custom Fields
Expand the reporting capabilities of the IndexTools system by adding your specific reporting categories to the pre-defined structures already available and receiving reports broken down by your categories.
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Benefit
Customize our reports to your business's unique requirements. Get exactly the metrics you need, when and where you need them. For example, with Custom Fields, you can mirror your online catalogue structure in your analytics reporting and record different price ranges and brands for your shopping site, or you can record additional information specific to your business' booking engine, e.g., travel destination, length of stay, day of the week, membership type, ticket type (economy or business class) etc. for a travel site. |
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| Marketing Workflow Management |
Feature
Monitor events, e.g., website changes, public holidays, system outages, that affect your website, and get a comprehensive analysis of their effects on your website's statistics. Stay in control of your website's performance by setting up customized email alerts for you and your colleagues. Use color coding to visualize report results and to easily identify irregularities. Improve communication between you and your colleagues by sharing notes, document findings, and company procedures on Reports and Executive Dashboards.
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Benefit
Acquire more control and a better understanding of your website's performance through easy to use management features that enhance your viewing and provide you with close monitoring and analysis. |
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| Advanced
Live Cost Analysis |
Feature
CPC Live Cost Analysis pulls together dynamic price
information from the leading PPC search engines
with the revenue earned on your website. Now
IndexTools provides an additional level of reporting
accuracy by consolidating the live data collected
by the reporting system with data provided by
the paid search engines (currently Google and
Yahoo!).
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Benefit
Measure the ROI of your paid search campaigns,
keyword by keyword. Increase revenues without
spending more. Resolves data inconsistency between
Indextools data and Paid Search reports. |
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| Advanced
Campaign Management |
Feature
Track your marketing campaign results. Associate
costs with campaigns - including CPC, CPM and
CPA cost models. Define hierarchical categories
to organize your report display.
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Benefit
Measure the ROI of your marketing campaigns and
optimize your marketing budget. Analyze your
results across categories you define. |
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| Real-time
Segmentation |
Feature
Analyze how different groups of visitors respond
to your campaign landing pages, page layouts,
calls to action, and more.
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Benefit
Identify your most lucrative visitors and optimize
your offer. |
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| Advanced
Merchandise Reporting |
Feature
Track the individual products your customers purchase, add to their shopping cart, and preview. Define categories for your products, and create custom reports. Update your reports to reflect cancelled orders or changes to order amounts by sending API requests to the system.
Perform cross-sell analysis to see how often products are purchased in combination with other products, ranked according to value. Upload your individual products costs and calculate how each campaign contributes to your profits. |
Benefit
Increase revenues by identifying and promoting your most profitable products. Identify customer purchasing patterns and optimize your promotional strategy. Stay in control of your website's performance by continuously maintaining your live systems and your website reporting updated.
Increase your profits by mapping how each promotional campaign translates into product revenue. |
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| Scenario
Analysis |
Feature
Analyze the steps your visitors take through any
multi-step process, for example a purchase or
a form submission. Redefine your process and
the changes apply to historical data, too.
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Benefit
Troubleshoot your most popular paths to sale, and
reduce shopping cart abandonment. |
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| Comparative
Reporting |
Feature
Examine the results for two time periods, side-by-side
on the same page. If you regularly need that
report you can bookmark it for future use.
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Benefit
Learn how your website performance develops from
month to month. Use past results as a benchmark
for improvement. |
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| Advanced
Path Analysis |
Feature
Identify the most popular paths your visitors pursue
through your website, mapped out in a hierarchical
tree structure.
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Benefit
The user can expand the branches of this tree to
follow visitor movement through as many levels
of navigation as needed. |
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| AskIT™-
The IndexTools Tutor |
Feature
Provides a plain-language executive summary of
the data on screen. Mouse over a row in the report
and AskIT™ Tutor appears. Copy and paste the summary
to use in company reporting.
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Benefit
AskIT™ helps you make sense of your web analytics
reports by providing a plain-language executive
summary of the data on screen. |
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The Bid Management Retrieval Edition
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Feature
Retrieve, modify, and automate your paid search campaigns across multiple search
engines on a unified web analytics interface.
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Benefit
Eliminate the time-consuming and error-prone tasks of manually setting up
and maintaining campaigns with a straightforward one-click setup process,
and enjoy ongoing accuracy with little or no user involvement.
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