| DETAILS |
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The first step
to turn visitors into browsers
Bounce rate is an important metric, one all internet
marketers should know about their e-businesses off
the top of their heads. The rate should be a part
of the marketing plan as well, normally as an objective
accompanied by appropriate strategies and tactics
designed to reduce the rate to an acceptable level.
Once the bounce rate has been reduced to a consistent
acceptable level, then efforts can be concentrated
against increasing the buy and/or browse rate. |
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| BENEFITS |
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Save time and money by
finding out whether you are attracting the wrong
prospect to the site |
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Identify inefficiency of
home page layout & design, e-merchandising techniques,
copywriting, content, customer services, etc. |
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Analyze marketing campaigns
by defining unique entry pages or parameters for
each campaign (If you need help with adding unique
parameters to your entry pages, please consult with
one of our sales representatives - sales@indextools.com)
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